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How not to waste money & time? Invest in an SEO Audit of your Business Website.

Website Audit     How not to waste money & time? Invest in an SEO Audit of your Business Website.

April, 8th 2017

Updated June 4th, 2018

by Johnny Base

You should have an SEO audit before launching any website. If you are about to redesign your site, you can save a lot of time and money investing in an SEO website Audit. The website audit informs the construction of the website. The Audit gives a blueprint for the site content, navigation, and internal linking. The purpose is so your site ranks and delivers consistent income.

An SEO Audit creates the blueprint for a proper website that ranks.

SEO Audit creates the blueprint for proper website information architecture. Website information architecture creates ranking sites and high-quality user experience. Proper information website architecture matters a lot!

So what is Website Information Architecture?

Website Information Architecture is the backbone and the foundation of any website. Website Information Architecture identifies the pages that need to be built. Moreover, it determines the content on each page that is necessary to rank. Also, proper information architecture develops strategic content which communicates directly to your ideal clients.

How does Google understand the 130 trillion web pages they index?

Google has indexed over 130 trillion website pages. Google uses Googlebots to understand a website and web pages. The algorithms rank the site based on the information gleaned from the Googlebots. The first thing a Googlebot crawls on a website is the URL.

Why should you care about properly organizing information on your website?

Just by organizing the URL’s correctly you can help Google’s algorithms understand what your website. Using the correct keywords, topics, search terms in the URL’s gives a website clarity. Properly organizing web pages and internal links between pages can provide Googlebots a clear picture of a company.

What happens to an unorganized website?

Unorganized website architecture adds confusion. If Google’s search engine is confused about a website and web pages, it is unlikely to rank the website or pages above a rightly organized site.

Well constructed websites most often rank above lesser sites.

Google has stated best practices for websites. Web designers and developers that understand proper website architecture and Google best practices have an advantage to web developers who do not follow Google best practices. Also, most web developers do not know proper information architecture. Web development and SEO are two different disciplines.

Your website is one of more than 1.8 billion sites indexed by Google.

There is much un-uniformed information on the internet. Google is currently indexing more than 1.8 billion websites. Google’s algorithms are determining which sites and pages should rank. Their stated task is to make the most relevant web pages rank for search queries. If you help Google understand your website and content. By organizing the information in such a way, it is easy to understand by Google’s search engine. Your site gets rewarded by ranking better than unorganized websites.

Does your site rank and get consistent targeted traffic?

Your website looks excellent yet; if it’s designed incorrectly, it might never rank or produce quality targeted leads.

Website SEO Audit Information Architecture case study.

A client came to me after he built a website and paid for it. The site was poorly constructed. The Information Architecture was nonexistent.

Their site had too many pages with thin and duplicate content. There were pages which were just links to other pages. No website silos were created. The web designer did not know Google best practices or basic SEO. The website was not built to be search engine friendly.

A client spent a lot amount of money redesigning their company website which was not ranking and was never going to rank. Their business is located in Washington DC in a competitive niche. They designed the site without consulting anyone knowledgeable about website Information Architecture. They designed based on their aesthetics solely.

I felt terrible for him. We informed him that we had to start from scratch and redesign the architecture of the website. We were able to keep the look and, feel of the website. However, it took two months to redesign the site based on proper web information architecture.

The mistake cost my client extra time and money. He had already paid for the website which was never going to rank in the heart of DC in a very competitive industry. If he came to us early in the process, we could have worked with the designer developing the site. We could have shown him the errors he was creating in building the website and saved the client money and time. It took about two weeks to inform the client about the importance of website architecture and the relationship to ranking and client acquisition.

Case Study Result

The client didn’t invest in a website SEO audit before the site was built. Not investing in an SEO audit before the site was built increased his coast. The site launch was pushed back eight weeks. The business lost money. The new website designed properly ranked and delivered consistently targeted customers.

The site ranks to this day four years later. The business is located in the center of Washington D.C. It has generated much revenue for the client. Ranking for the service which brings in the bulk of their income. Moreover, the site ranks for all services offered. It is in the top of three pack for all services to this day.

Website designers and developers most often DO NOT understand SEO and Website Optimization. I have seen many sites which have significant ranking challenges.

Save money and time before you redesign a website get a website audit.

You don’t know what you don’t know until you know it. We meticulously review your website architecture. We do extensive keyword and query research. We analyze the semantic relevance of topics and content. We understand your business and your competitors. The website audit becomes a blueprint for your websites architecture, content, and user experience. After a complete website audit, we designed the architecture of his website down to the semantic architecture of each page.

Website Infrastructure

Optimize your Business Website with SEO Richmond

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SEO Richmond is your Strategic Digital Marketing Agency

We optimize your businesses underperforming online presence

SEO Richmond is a strategic digital marketing agency. Our toolbox is SEO, semantics, information architecture, and marketing. We optimize the totality of your online platforms: websites, social media accounts, Google My Business listing. Moreover, we construct your web presence to deliver ideal customers consistently thereby increasing your revenue. We generate targeted leads from websites, online ads, and online branding.

We are business consultants who specialize in strategic digital marketing

  • We interview our clients so we understand your business:
    • Products or services
    • Customers
    • Service areas
    • Sales cycle
  • What is your brand (What separates your business from all others?)
  • Who are your ideal customers?
  • What services or products provide the majority of your yearly revenue?
  • What are your goals for the next 12 months, three years, five to ten years?
  • Are you planning to sell your business?

We believe any marketing agency you work with should understand your business, your brand, and your companies short to long-term goals.

We connect your content with your ideal customers

Every business has customers they love. Eager customers who purchase products or services with the most profit and least effort. Moreover, every company has customers they wish to avoid. You want to identify your ideal customers. Your website should speak to your ideal customers. Also, it should prequalify potential customers before they reach out to you.

Your ROI matters and it keeps us working

Our experienced team has proven record of success. The better we track revenue generated from your online properties. The more secure our business relationship. Also, through data and lead tracking, you understand where to invest your hard-earned money. Without tracking revenue and ROI, you are moving forward blindly.

We make sure your business’s online presence is optimized

We help convey your knowledge of your services, customers, and brand to your ideal clients. We continually optimize your digital platforms over time. By using Google Analytics, Webmaster tools, and AdWords data to adjust your website copy, pages, and user experience.

Digital marketing & search optimization works for business

We have many clients who have been with us for four or more years. We have these long relationships because we produce results for our clients. SEO Richmond is an experienced search engine optimization firm. We can turn your website around if it is underachieving.

Our client’s businesses are growing

Ask us for a referral. Our clients have generated millions of dollars in sales! We get results consistently. We are focused on sales. We understand the value of a new customer over clicks. We deliver quality targeted leads which convert.

Successful online marketing doesn’t happen overnight

The most successful digital marketing campaigns are built over time. Using analytic data to adjust your content and user experience. We execute and adjust over time based on data.

We make sure our client have systems in place that track revenue generated & ROI

We push our clients to track leads provided through our digital marketing efforts. Tracking revenue generated has always shown our value (300%-1000% returns). You feel confident when goals and benchmarks are tracked and quantified.

Call Us Now We Can Help You! 804-723-1315


We work with companies throughout North America

SEO Richmond is located in Virginia and serves all of North America. Our clients are in competitive niches- Finance, Law, Dentists, Surgeons, local businesses and national corporations.

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Don’t lose money because your online presence is underperforming

We have long-term clients with results. Our client’s businesses are growing. Ask us for a referral. We understand a lead has value only when it converts.

We go beyond SEO Consulting and internet marketing we are business consultants

We are business consults who look for revenue generating opportunities. One of our clients has a physical address in Washington DC. They did not create a Google My Business listing for their DC address. We realized this was a missed business opportunity. We established his DC address with Google My Business. His site then ranked in the DC metro area, which increased the company’s revenue. We take the time to understand your business. Moreover, we look for opportunities to improve business beyond just optimizing your website.

Search engine marketing and growth

We create a long-term digital marketing plan for your business that focuses on measured growth. We establish a baseline, goals, and objectives within time frames. We then review to make sure we are meeting your growth the objective.

Time to take action is now!

It takes four to twelve months to build consistent quality leads that convert on a website. Do not wait to have an underperforming website and online presence be reviewed by an SEO professional. Waiting delays your business growth.

Our mission

Our mission is to bring in revenue. Consistent revenue keeps your business vital, your employees working, and the principles of the business focused on the business. Not worried about internet marketing, the website or leads. We respond quickly. We pick up the phone and answer questions. You will always get a response within 24 hours if not sooner. We are transparent.

We educate our clients regarding changes in search and Google best practices looking toward the future

We educate you on the changing search engine landscape. Internet marketing is a moving target. Google’s self-learning algorithms are changing constantly. We explain Google’s guidelines, best practices, and new industry information. We stay current to make sure your company’s website is relevant for years to come.

Call us now (804) 723-1315

SEO Consulting

We offer SEO consulting services for local and national companies who have new or existing websites.

Web Design

We create WordPress websites which are robust and fully optimized. We offer basic websites as well as advanced customized websites. Our web designs are optimized to target your customers and convert to sales. Let us use the power of the internet for your business.

Social Media Optimization

Social media signals are essential for any website. Google believes if you have a popular business. People should be sharing your business website and content on social media.

Website speed and security

Your site has to be fast and secure today to rank. We can help you with both.

Website Hosting

We offer fast and secure website hosting for WordPress websites.

Google AdWords and Facebook Ads

We help companies organize, set up and manage their Adwords and Facebook accounts. We have seen many clients who have been taken to the cleaners by unscrupulous AdWord managers. Online Ads offer the weakest leads, and there seems to be much waste even fraud. However, they can be useful.