What does search engine optimization mean?
Search engine optimization today means optimizing digital information architecture. Not just for search algorithms but for user experience. Adjusting information on your companies website, social media accounts, and Google My Business listing. So Google and users can easily and quickly understand your business, services, products, brand, service areas.
Good SEO crafts content to speak directly to your ideal customers
Also, SEO directs your content towards your ideal customers. Speaking to your ideal customers. Explaining why your services or products are their best choice. Incorporating what separates your business from all others. Moreover, adding content which pre-qualify potential customers, thus eliminating communications that are fruitless.